Replaying the Film "Serf" Won't Brainwash Anyone! By Woeser

High Peaks Pure Earth has translated a blogpost by Woeser written on March 30, 2011 for the Tibetan service of Radio Free Asia and posted on her blog on April 10, 2011.
The Chinese government proclaimed in January 2009 that a festival called “Serf Liberation Day” was to be celebrated in Tibet on March 28 every year to commemorate the “liberation” of Tibetans by the People’s Liberation Army. Woeser takes this festival as her starting point and in particular the replaying of the 1963 propaganda film “Serf” on Tibetan TV. Amongst Tibetans, the film is more commonly called “Jampa”, the name of the protagonist.
There is no English version of the film “Serf” but the British Film Institute’s Movie and TV database has some details about it.  For those who understand Chinese, the film can be watched in its entirety online on various Chinese video websites, including Youku
The essay that Woeser wrote as a contribution to “Like Gold That Fears No Fire” is available for free download (pdf file) from: Finally, the self-immolation by the young monk that Woeser refers to at the end of the article, Phuntsog, is the sad incident in Ngaba of March 16, 2011.

Film poster for “Serf”. Produced by August First Studio in 1963. Screenwriter: Huang Zongjiang, Director: Li Jun, Photography: Wei Lin, Lead Actors: Wangdu, Pema Yangchen etc

Replaying the Film “Serf” Won’t Brainwash Anyone!
By Woeser

When the CCP propaganda film “Serf” pompously reappeared on Tibetan TV during the “Serf Liberation Day” celebrations, I felt like I was taken back to my childhood during which I had been forcefully brainwashed by the “red devil”. Indeed, I can only use “red devil” to describe this film and its content: for decades, the self-acclaimed “liberators” and “great benefactors” have in fact slowly swallowed up the entire Tibetan region. Deep hatred made me get up and leave; even though for a writer, this would have been an opportunity to study how those in power are rewriting history, but the harm I have experienced over the years made it impossible for me to endure these blatant lies.
In 2009, the International Campaign for Tibet published a collection of writings by Tibetan writers titled “Like Gold that Fears No Fire: New Writing from Tibet”. The genres ranged from poems, essays, and diary entries to critical art, and commentaries. The central theme is the protests that swept across Tibet in March 2008, but it also features writings about Tibetans being arrested, sentenced and persecuted. In my contribution to the volume I wrote: “After half a century of mandatory brainwashing and education is not that the monasteries have all been destroyed, but that their memories have been erased or altered. Our duty now is to search for, recover and then amend our memories, and even to re-produce our history and reality.”
We are deeply worried because looking at the stories about Tibet told by the government discourse and the authoritative system all “introduce” and bend Tibet in a way that it fits with their requirements to then be able to eternally control Tibet. And as for the erasure and transformation of history, the real truth is being covered up, the terror is being concealed, Tibetans have no choice but to remain quiet. The film “Serf”, which represents one method of brainwashing, revered as a “revolutionary classic”, was the first film engaging in the rewriting of Tibetan history.
It not only had a clear and imperceptible influence over later Chinese literary and art works dealing with Tibet, it also profoundly distorted the knowledge about Tibet of several generations of Chinese. But in actual fact, the “narrative” of this film is totally inept. For ideological reasons, it demonises and executes a kind of discriminative “portrayal” of Tibet, Tibetan people and especially of Tibetan religion and culture, whose aim it naturally is to gain justification and rationalise imperialistic power. It attempts to tell people in the form of stories that Tibetan people born into a backwards and uncivilised Tibet, were not happy, and had they not been rescued by the “People’s Liberation Army” sent by Chairman Mao, there would not have been any way out.
However, “Serf” is by no means a real film, it just used cinematic methods to conform to the militant and political imperialist forces and ideologies of the time and also to the multi-faceted imperialist agenda of today. Imperialist ideology is important, it is the spiritual weapon to put colonial-style conquering into practice. The CCP’s definition of Tibetan society is “semi-feudal, semi-serf society”, it calls all Tibetans “serfs”, vilifies them on all levels of society, and it summarises Tibetan environment as extremely poor and barren; all this gives the beautiful “rescue” propaganda every justification and makes it appear totally different from former invaders. What is rather ironic, however, is that those actors playing the serfs who were “liberated”, have today become Tibetan Buddhists, which the film so vehemently attacks.
The film “Serf” is in fact just another gun tightly held in the hands of the invaders, only that this gun is already outdated today. As someone who grew up under the influence of “Serf” propaganda, I tweeted that “they are showing the revolutionary film ‘Serf’ on Tibetan TV”, and a Twitter friend replied saying: “it is a typical film brainwashing countless stupid pigs, and I also used to be one of them…” Of course, the propaganda by the “red devil” completely fails. No matter how many times they replay “Serf”, it will never explain why in 2008, thousands upon thousands of later generations of the so-called liberated “serfs” took to the streets to raise their voices in protest; it explains even less why not long ago the young monk Phuntsog tried to express his desperate protest by publicly self-immolating.
Beijing, March 30, 2011


  1. I believe this film is very similar to the film 'Smurf', in which the 'benevolent' leader Gargamao 'liberates' the Smurf Village while in reality he send in troops, taking all their mineral resources and arresting all the smurfs.

    Nobody buys this kind of propaganda China!!

  2. I love this kind of propaganda, what are you talking about??

    Without the devil Dalai Lamai in a wolf skin playing the bad guy, where I'm I gonna get my daily dose of nationalism??

  3. Hey, JC! Any good doctor will tell you that as far as national and other isms are concerned, monthly or even just annual doses ought to be more than sufficient for anyone suffering from low self esteem or similar such personal inadequacy based afflictions. I want to try to buy propaganda (or even buy it up), but the price is too steep for me to manage on my limited pension. Nice snarfing with you, pal. Or is this smurfing? Thank you HPPE for cutting thru the creepo crap that comes out of PRC these last many decades. DY

  4. A nation,that has history of over two thousand years do not really need to fear a fear mongering propaganda movies; like,"serf".But we do need level headed,honest people with courage to speak the truth to settle the matter in all fairness and honesty.Truth will take us long way,while lies take us no where,except to more lies.

  5. adamcathcart

    This is a remarkable essay and I'm quite happy it has been translated for wider distribution. I wonder if the film "Love Song of Kangding" (Kangding Qing'ge / ????) has received much similar attention, as it dwells on some classic themes of the genre.

  6. Pingback: The Art of (China’s) Colonialism: Constructing Invisibilities in (Tibetan) History and Geography «

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